The OffBits
The OffBits is an open-source construction toy offering kits featuring proprietary connectors and standard hardware components, aiming to revolutionize creative play and building experiences for children and enthusiasts alike. The brand faces the challenge of appealing to diverse audiences, from Ace to Mat, children and parents, while maintaining its strong branding across various platforms . The OffBits is owned by the studio, and it’s brand language continuous renewal and enhancement. Characterized by a vibrant, rich, retro, and playful language, the brand maintains its colorful and fun identity.
